NIJ Innovations in Measuring Community Perceptions Challenge Winner: MCHawks

This entry proposes the use of Every Door Direct Mail address list as a sampling frame, along with an innovative use of multi-level regression with post-stratification (MRP). Postcards are mailed to addresses. The postcards have a URL and/or a QR code to allow access to a web-based survey. Entrants propose that MRP be used in conjunction with data from the American Community Survey to reweight survey estimates of average attitudes in microgeographies. This approach allows measurement of microlevel variation in perceptions.

Team members included Andrew Wheeler and Giovanni Circo.

This entry won first prize in the category 1 nonprobability survey competition.